So a few days ago, I had a really long talk on my Facebook wall over an article I had posted. The article I posted from The Telegraph, ‘Cool’ London is dead, and the rich kids are to blame, sparked a discussion and, usually, my Facebook wall is just a whole lot of crazy, funny stuff between my family and friends and myself; but I really do enjoy it when, every once in a while, something important comes up. Like this thing: this whole modern and contemporary need to be cool and in and trendy.
I thought the article was so spot on with regards to people’s value system and that a large chunk of people put too a high a premium on wealth and being admired. Too many people care what other people think and I think it is wrong. And a lot of people think money is the be-all and end-all of what life is supposed to be about and they forget that money is only important because it allows you access to the actual things that make life worth living.
People make money thinking that it is what will make them happy and then look to happy people and buy whatever they have, thinking that it will make them happy and it doesn’t. And they get bitter. And they get angry. And then they start doing stupid things.
They work so hard to be rich but they don’t know why they want to be rich. Because someone told them that’s the way things are. Some people never even bothered to find out who it is they are and what it is that makes them happy.
We had gotten so deep into our discussion, two of my friends and I, that one of them sent me a private message on FB to apologise but I told him it was okay. I was more than happy that some level of intelligent discussion was going on in my wall. But he had more to say and we talked there on private message and in the course of the discussion, he told me about Seth Godin and his philosophy, or maybe, to be more exact, his findings about human nature while studying and learning about marketing.
I was intrigued, so I bought two books of his from Amazon. I started reading We Are All Weird and found it unbelievably insightful. I was connecting and really relating to a lot of his insights in the book. He talks about how people create need so that people buy more things — a lot of times, things they don’t need — just to be able to make money. But to what end? To what purpose?
He talks a lot about being rich — not exactly material wealth, though he does talk a bit about that — but rich enough to be able to make choices. Being rich is being able to have a choice. And because of this, more and more people are moving away from normalcy and moving towards, what Seth Godin calls, weird. Of course, it’s fucking up the marketplace, because for mass production to be efficient and to make money and to produce at great quantities, producers of marketable products need a mass they can sell to. But the mass is changing from normal to weird and weird means a whole lot of people with varying distinct tastes.
Seth Godin thinks that’s a good thing and I agree with him completely. So the world has been forcing us to think alike and want a certain ideal so that they can sell their goods wholesale and make a bigger profit but the world is changing and it’s not happening so easily as it used to.
I think I’m not saying it or explaining it as well as he does in his book but it’s there. The message is there. It’s amazing. I am really, really enjoying this book and how it is opening my eyes to the whole process and how it shows me a different view of the world and human behaviour and why the world is so full of sheep.
I’m always complaining that everybody is sheep and they want to be told what to do or how to feel or what to want. Somehow, this book got me to the root of it all.
These are the things that have been occupying my mind recently and these are the huge concepts in my head that I’ve been tackling with for the past few months.
I’ve got a lot on my mind. And maybe it’s not as huge in scope as I think it is. But it’s important to me. And I’m so happy that I found a book, that I was directed to a book and a person, who has somehow shed some light in my discovery of how things are and, hopefully, will give me a clue as to how I can be a part of the changes that we have to make to make this world a better place.